Amber Catherine Tak's profile

Brand Identity Update Kirsten Goss

While working at Kirsten Goss as the only graphic designer on the team, I was in charge of  designing. all  brand elements consistently through out, including the store window displays, creating props, designing the windows as well as packaging elements ect. 
I immensely enjoyed designing this vinyl display that adorned all of our windows countrywide, I had to tweak each design to fit each store's unique design constraints. While embodying the traditional iconic shape I wanted to play with laying vinyls to play with light and overlaying of colours. It was vivid and striking but one of the trickiest layouts to achieve.
Sculptures I designed and made to fit in the stores window displays, they are displayed in our stores in Cape Town, Johannesburg and Durban. They are a rich and bold cobalt that fit with the brand's identity. I had great fun making these and would love to to more in the future
I designed these curtains for all our stores as well as these tote bags miscellaneous merchandise.
These were designs that weren't chosen while I was trying to design the perfect tote.
I designed this packaging to tie in with the brands whole identity. The brand's iconic shape that adorns the curtains, store windows, tote bag as well as other element's is scattered on the inners of packaging too.
Brand Identity Update Kirsten Goss
Published:

Brand Identity Update Kirsten Goss

Published: